Before the Devil Knows You're Dead

• Title: BEFORE THE DEVIL KNOWS YOU'RE DEADXX
  
• Publisher: IMAGE ENT. / Genre: DRAMA / Theme: PSYCHOLOGICAL DRAMA / Rating: R
• Product Type: VIDEO /
• Platform: DVD MOVIE

Join Academy Award-winning actress, Marisa Tomei along her celebrity trainer, Key Son, in this revolutionary fitness program designed to create long, lean muscles for sexy legs, toned abs and shapely arms. Key Son has developed a system of circuits that focus on small muscles that lengthen the body creating slim, well-balanced lines. The continual motion from one move to the next provides cardio benefits for simultaneous calorie burning and toning.

DVD INCLUDES:
3 Workouts on 1 DVD
Body Definition (with toning band)
Best Legs Workout
Ten Moves in Ten
Customize your workout option
BONUS:
Interview with Marisa Tomei and Key Son
Toning band included

CONSU! MER AWARENESS:
Print campaign: Shape, More, Self
Total # of consumer impressions: 20 Million
Publicity Outreach
National Broadcast, Print and Online campaignMaster filmmaker Sidney Lumet directs this absorbing suspense thriller about a family facing the worst enemy of all itself. Oscar®-winner Philip Seymour Hoffman plays Andy, an overextended broker who lures his younger brother, Hank (Ethan Hawke) into a larcenous scheme: the pair will rob a suburban mom-and-pop jewelry store that appears to be the quintessential easy target. The problem is, the store owners are Andy and Hank s actual mom and pop and, when the seemingly perfect crime goes awry, the damage lands right at their doorstep. Oscar-winner Marisa Tomei plays Andy s trophy wife, who is having a clandestine affair with Hank. The stellar cast also includes Albert Finney as the family patriarch who pursues justice at all costs, completely unaware that the culprits he is hunting are his own sons. A cla! ssy, classic heist-gone-wrong drama in the tradition of The Ki! lling an d Lumet s own The Anderson Tapes, BEFORE THE DEVIL KNOW YOU RE DEAD is smart enough to know that we often have the most to fear from those who are near and dear.Sidney Lumet’s Before the Devil Knows You’re Dead is an exceptionally dark story about a crime gone wrong and the complicated reasons behind it. Philip Seymour Hoffman and Ethan Hawke are outstanding as brothers whose mutual love-hate relationship subtly colors their agreement to rob their own parents’ jewelry store, and more explicitly affects the anxious aftermath of their villainy when their mother (Rosemary Harris) ends up shot. Hoffman’s steely, emotionally locked-up Andy, despite pulling down six figures as a corporate executive, is supporting an expensive drug habit while trying to leave the country with his depressed wife, Gina (Marisa Tomei). Hank (Hawke), a whipped dog of low intelligence, owes back alimony and child support to his ex-spouse. Both men need money and agree to rip off their par! ents' business, a decision that goes awry and puts both men in various kinds of jeopardy while their mother remains comatose and their father (Albert Finney) lurches along trying to make sense of anything. Writer Kelly Masterson's screenplay employs a perhaps now-overly-familiar time-shifting tactic, jumping around the chronology of the story's events and replaying scenes from different vantage points. The effect is a little tedious but successfully deconstructs the film's drama in a way that shows how such terrible events are directly linked to family dysfunction, old wounds between parent and child, between siblings, that fester into full-blown tragedy. Eighty-three-year-old director Lumet (Serpico) employs bleached colors and scenes of blunt sexuality and violence, adding to the moral rudderlessness and banality of this airless world. If Devil feels a little reductive and insistently grim, it is also a generally persuasive work by an old master. --Tom Ke! ogh